No, I’m not suggesting we go from Twitter to Flutter. As a matter of fact – Flutter was conjured up as a joke. What you will see below in 3:44 is a very clever and entertaining mockumentary about “a company that wants to take microblogging to the next level.” The video went up on April 3, 2009. It is now April 7th and it has had 289,540 views. Pretty impressive. And a great example of a viral video. Speaker Media will be testing viral videos for the legal industry in the near future. Check back and we’ll let you know how it goes.

I attended a conference about a month ago and heard marketing guru Paul Colligan talk about new media content creation. Tonight I received an email from Paul with a link to the presentation on his YouTube channel. If you have 8 minutes and an interest in better online visibility – this is an excellent presentation. As they say “content is king.” You have to have lots and lots of content flowing in order to continually improve your visibility and positioning. Paul talks about creating the content once and then repurposing it multiple ways to get greater advantage from it.

Recently I’ve had some questions about my post last week where I introduced a service called Animoto. Animoto does in about 20 minutes and for a few hundred dollars what would have taken about 8 hours and $5000 worth of video equipment to do just a few years ago. It allows members to upload digital pictures and music, press a button that says “create video” and wait for 20 minutes or so for the program to analyze the images and music and build a montage with the kind of style and impact usually only evidenced by highly skilled directors and editors.

I see multiple potential uses of this program for law firms. However, I do not mean to imply that it is a one stop video solution. It’s not. I simply mean to imply that I think it would be a great supplement to your online video program. For instance, most firms are involved in various types of community events, sponsorships, high school programs, etc. One suggestion would be to have a member of your staff attend and take lots of pictures. After the event, choose the best 40 images, sign up for an account with Animoto and build your first montage.

Here is an example that may help you brainstorm possibilities. Last week, some of my family went on vacation to Florida. We arrived home Friday evening. On Saturday, I went through my pictures, uploaded about 40 into Animoto, uploaded music and hit “create video.” Here is the result: