I’ve been hearing about a web 2.0 site called “Twitter.”  When somebody uses twitter they are said to “tweet.”  I have to tell you that this terminology really didn’t strike me as anything that I would ever be involved in.  However, tonight I signed up for my own twitter account and now I tweet!  As a matter of fact if you go to the calendar page on my website you will be able to follow my twitter account. 

Here’s why I did it.  I continue to study and explore social media and tonight I am listening to a series of videos, one of which is about www.twitter.com.  The forecast is that this is a rapidly growing phenomena and I so I want to understand it. 

Recency often replaces authority.  Google is giving us an in to page one as they continue to change the rules.  How is it affecting media?  When I search for something that is current, I see results on news from places like PR Web.  How do we get there?  We do a press release.  If we want to dominate and play with the big boys we need to write content and do media everyday.  It’s pretty intense.  Twitter will track you as you do that.

I am now set up to syndicate my twitter updates on facebook, my space and my website.  I can simply send a text message and all 3 places will be instantly updated so that anybody that wants to know what I am doing can quickly see that.

Web 2.0 is an exciting arena.  Twitter is just a small part of it.  If you want to try it, go to www.twitter.com and sign up for a free account.

Last month I held a teleseminar for my Inner Circle group of attorneys on the web.  One of the hot topics that we discussed was pay per click advertising.  I believe pay per click can be a very effective strategy when done based on careful research, ongoing testing and tweaking.

Today I want to share a video with you that gives detailed steps for an optimized pay per click campaign.  You will learn how to determine decisions such as:

1. Do I turn off the content network or not?
2. How do I decide how much to bid?
3. What position is best for my ads?
4. Do I use standard delivery or accelerated delivery of my ads?
5. What do I do about ad scheduling?
6. Should I enable position preference?
7. Should I rotate my ads equally?

This video was done by an online marketing organization called Stompernet that I have been involved with and think very highly of.  They are a real quality organization and I think that this video will be valuable to you if you are involved with pay per click advertising or intend to be in the future. 

The meat of the video starts at 8 minutes.   Here is the link:

 http://www.stompernet.net/goingnatural3/vid1_adwords_triangulation_method

Enjoy!