According to the Pew Internet & American Life Project, 92% of Americans ages 18 to 29 use the Internet; 85% of those 30 to 49; 72% of those 50 to 64; and 37 percent of those65-plus.  As I look at these statistics I am reminded of a recent analysis Speaker Media and Marketing conducted on the average age of a personal injury client.  Although the average age was about 40 what we found is that only a small percentage of clients are between 38 and 42.  What we also found consistently across the country is that the ages of personal injury clients criss cross every age category with statistical significance between the ages of 25 and 60.And this study clearly indicates that the clients we serve are on the Internet. 

It is no longer true that our clients “just don’t use the computer very much.”  In fact studies show that a full 85% of our primary age demographic is on the Internet.  Hmmm, maybe we should be putting more of our resources on the Internet and less on yellow pages…

I came across a segment from 60 Minutes on a gentleman named Bill James.  They call him “Stat Man” and he has developed a whole body of work that interprets baseball stats in a different and as he believes, more meaningful way.  You can watch the segment below.  What caught my attention most was one particular comment by a player.  He said that “what we’re realizing is that the teams that pay attention to all of these stats perform better.”

I love that!  It parallels my feeling about the legal industry.  It can be tedious to track and measure everything, but the firms that do - well, they outperform the firms that don’t.