Power Marketing For Attorneys » Resources

Why You Need to Be A Content Curator

Cindy — Tue, 30 Nov 2010 04:10:39 +0000

Last year I remember speaking about the fact that as attorneys and small business owners we need to be publishers. And that is still very much the case. We all want online visiblity and the way to achieve that is by creating and strategically distributing great content. But let’s face it, creating original content consistently can be daunting.

In comes the digital content curator. I consider myself to be a curator. What that means is that I endeavor to filter and organize quality content from many credible sources in a manner that provides my clients/attorneys with succinct summaries that are most relevant to them. Phew! That’s a mouthful! But the fact is that in an age of information overload, there is no ONE authority source for any topic. There are many credible authority sources for every topic and so as curators our challenge is to filter and organize. And the biggest value in all of that is – it saves the end user hours and hours of time.

I recently did a one hour webinar on digital content curation. You can watch it below.

Great Resource – Graphic Design

Cindy — Thu, 16 Oct 2008 15:29:35 +0000

I was at a conference a couple of weeks ago and there was a wonderful sharing of resources. I wanted to pass along one that I am currently testing. I think it may be helpful to those of you that need inexpensive graphic design work done.

The website is www.99designs.com. Here is how it works. You go to the website and set up a “contest.” I did that 2 days ago. You can see my contest here: http://99designs.com/contests/12932

My contest is to create a logo for “Legal Marketing Cafe TV.” I have a designer that I LOVE, however, I wanted to test this venue, so I thought this was a good opportunity. I described my project and then 99designs recommended a range for the prize. They suggested that I award a prize to the best design that is between $100 and $700. It was made clear that the bigger the prize, the more likely one is to get high quality designers. I set my “prize” to be $350.

Within an hour I had submissions. It has now been 2 days and I have had 43 designs submitted. There are several that I like a great deal. As I rule some out, I actually “eliminate” them. I also rate the submissions on a 5 star rating. I have also had 3 designers withdraw their work from the contest.

One thing I do want to caution you on is that this is a “community.” It’s important not to offend the community or you will get blasted. One of the things I did the first day is I gave 5 stars to an image that I really liked. But it was more of a banner than a logo and 2 designers blasted me in the comments. I simply responded kindly and moved on. If you want to see what they said – you can check it out on the contest page.

The contest will be finished on Tuesday morning, Oct 21. I’ll update my blog with a link to the winner.

Outsourcing and Freelancers

Cindy — Wed, 23 Jan 2008 03:42:20 +0000

Here is a list of online sites that will provide you with freelancers that can help you with various aspects of your business: