There are lots of great marketing strategies that can be initiated on a miniscule budget.  In this podcast I share some of those strategies.

I talk to personal injury attorneys everyday and I know that for the most part, they find it difficult to determine the best use of their advertising dollars.  In this podcast, I will address that issue.

When I ask this question, I get a variety of answers.  In my mind, the answer is clear.  In this podcast I will share what I believe to be the most valuable asset to your practice.

In professional services we so often hesitate to actively market what we have to offer.  We prefer the famous path from “Field of Dreams… just build it and they will come.”  Well, in today’s competitive landscape that is not a realistic plan for longterm profitability.  In today’s podcast you will learn why marketing is both vital and essential to your practice.

I was speaking to a group a few months back and I remember asking them if they think their clients are talking about their yellow page ads? There were quite a few chuckles.  Why?  Because, it sounds ridiculous.  Let’s face it…nobody is talking about your yellow page ads.  They’re just not memorable and that is not what gets you noticed.  That’s why I continually encourage attorneys to reallocate some of the traditional mass media advertising dollars to technology and relationship driven marketing strategies.One way to get noticed and make an impact is to create a system whereby your team designs memorable client experiences.  In this audio session I will discuss some strategies to help you build that kind of system for your firm.