Here are a few examples: A :30 spot on The Biggest Loser this week is going for between $5 and $10.60. Another popular show Wife Swap has spots for $3.83 to $4.50. The Celebrity Apprentice has spots for $3 to $5.50.

I plan to test this platform in the near future and I’ll keep you posted with results. My guess is that it is unsold inventory and they’d rather get something than nothing. This could potentially pose a HUGE opportunity for personal injury attorneys that are or want to advertise on TV.

Here is a very interesting video about this opportunity.

I see multiple potential uses of this program for law firms. However, I do not mean to imply that it is a one stop video solution. It’s not. I simply mean to imply that I think it would be a great supplement to your online video program. For instance, most firms are involved in various types of community events, sponsorships, high school programs, etc. One suggestion would be to have a member of your staff attend and take lots of pictures. After the event, choose the best 40 images, sign up for an account with Animoto and build your first montage.

Here is an example that may help you brainstorm possibilities. Last week, some of my family went on vacation to Florida. We arrived home Friday evening. On Saturday, I went through my pictures, uploaded about 40 into Animoto, uploaded music and hit “create video.” Here is the result:

Today, I opened an account in Animoto. The fact is I do a lot of montages using photograph’s and I have wanted to find an easy to use software to give motion to my still images. I saw an example from Animoto and decided to open an account and try it out. There are various levels of accounts. I chose the business account for $249/yr. I added an all access pass for $25 that will allow me to actually download the videos if I like.

Here’s how it works. You upload your images into the application. You can then drag and arrange them in sequence. Next step is to choose music and then click on create video. Pretty easy. I wanted to show you an example so I just took some of my stock image photo’s and uploaded them into the program. About 5 minutes later I received and email with a link. Here is the video that the system spit out. Oh, by the way, this platform was developed by a group of veterans of the entertainment industry.

As with most things we do at Speaker Media and Marketing, we anticipate that this project will evolve over a period of time.  Our philosophy is to kind of roll up our sleeves and test and measure as we go.  We’ll keep you posted on our progress!

A couple of my Atlanta clients came in this afternoon – Tom Ashenden and Bruce Millar.  Greg Stokes, also from Atlanta will be here tomorrow.  Greg has a terrific marketing director, Melanie, and I was so glad to get to meet her this evening.  Melanie gets things done.  It’s great.  She is a mover shaker!

I could go on and on but the hour is late and I want to wrap this up.  I do want to mention one resource that I discussed during my talk today and that is www.ustream.tv.  I have a test site set up and it’s at this link:  www.ustream.tv/channel/legal-marketing-cafe.

Las Vegas attorney Richard Harris and I chatted at the cocktail party tonight and we set Richard up on UStream.TV.  If you want to take a look, here is a link to his show site:  http://www.ustream.tv/channel/las-vegas-personal-injury-lawyer.  Obviously he hasn’t done a broadcast yet but my guess is that he will before long!

 If you’d like to know more about UStream.TV, feel free to email me at cindy@cindyspeaker.com and I’ll help you get started!