“If you can’t measure it, you can’t manage it.” Have you heard that? I know I have many times and for the most part I have agreed with that. However, the landscape has changed in the last year or so and frankly, there is a lot of opportunity in this new media world to implement strategies that just can’t be conclusively measured.
The brand building and top of mind awareness that can result from a strong social media program are very difficult to measure. Because of that, some firms abandon them and prefer to stay with 100% traditional direct response mass media marketing.
In my opinion that’s a lot of missed opportunity. Social media is here to stay whether or not you can directly measure it. So, for those of you that are embracing new media strategies and learning to navigate this new landscape – bravo to you. You will be standing at the end of the day when your competitors fall as traditional mass media strategies become less and less impactful as compared to online video, social media and mobile campaigns that are embraced by the visionaries.
I was reading a blog post by one of my favorite marketing guru’s Seth Godin this morning and here is what he had to say:
Ralph Lauren is a billion dollar brand. Totally unmeasurable. So are Revlon, LVMH, Donald Trump, Andersen Windows, Lady Gaga and hundreds of other mass market brands.
There are two things you should never do:
1. Try to measure unmeasurable media and use that to make decisions. You’ll get it wrong. Sure, some sophisticated marketers get good hints from their measurements, but it’s still an art, not a science.
2. Compromise on your investment. Small investments in unmeasurable media almost always fail. Go big or stay home.
If you want to read the post you can find it here: Seth Godin Post
In this short video we give you a step by step tutorial as to how to use the Kodak Zi8 camera. It’s a great little camera that is a terrific choice for producing your online videos.
Both the Kodak Zi8 and the Flip are great little HD camera’s for producing online video. We do think that one has an edge over the other. Watch this video to find out which one and why.
As a small business owner, content creation is extremely important. That is what is going to get you online visibility – is consistently producing great content. In this video we are going to show you a number of different ways that you can produce video content.
It’s official. You can now buy TV advertising through the Google Adwords interface. Here’s how it works. There are auctions held everyday after 5 PM PST where spots are auctioned off. When you build a campaign you are basically setting a bid price for those spots and you will not believe the bargains that are available. It is a mere fraction of the cost associated with going the traditional route.
Here are a few examples: A :30 spot on The Biggest Loser this week is going for between $5 and $10.60. Another popular show Wife Swap has spots for $3.83 to $4.50. The Celebrity Apprentice has spots for $3 to $5.50.
I plan to test this platform in the near future and I’ll keep you posted with results. My guess is that it is unsold inventory and they’d rather get something than nothing. This could potentially pose a HUGE opportunity for personal injury attorneys that are or want to advertise on TV.
Here is a very interesting video about this opportunity.
StateLawTV launched today and we are thrilled with all of the press and well-wishes! StateLawTV is an Internet TV channel that will also be available offline later this fall.
