December 30, 2008
Marketing, Media, Online Video, Social Media, Web
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Happy New Year! I don’t know about you but I am truly excited about 2009. The New Year is a time that I generally focus on goals and priorities and that process tends to be invigorating. One of the first new projects for our team in 2009 is the launch of Legal Marketing Cafe TV. www.LegalMarketingCafe.com.
As with most things we do at Speaker Media and Marketing, we anticipate that this project will evolve over a period of time. Our philosophy is to kind of roll up our sleeves and test and measure as we go. We’ll keep you posted on our progress!
May 23, 2007
Marketing, Media, New Media, Web
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I picked up the New York Times the other day and on the front page there was an article entitled “Internet Giants Vie to Snap Up Web Ad Firms.” It talked about the race among industry power players like Google, Yahoo, Microsoft and AOL to acquire small Internet advertising companies.
NYT writer Miguel Helft states that “underlying the deals…is a transformation of the advertising world away from traditional media like television, radio and print.” It is directly after that statement that chief executive of 360i, Bryan Wiener, makes the profound revelation that “we’ve reached a tipping point.”
How does this relate to the legal industry, and more specifically PI law? How much time do you have? LOL The fact is the writing is on the wall. Traditional mass media is experiencing diminished results with each passing month. Replacing it in power and pervasiveness are targeted efforts to capture the vast niche audiences that turn to the Internet to assess credibility and make purchase decisions.
Bottomline: it’s time to reallocate some of your traditional mass media advertising resources to the web. Many opportunities exist in this arena so study it and choose your venues carefully. Just don’t wait too long.
April 26, 2007
Customer Service, Marketing, Media
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USA Today had an article in yesterday’s paper that talked about the continuing decline in viewership for television. But the statement that really grabbed me was this one:
- “Still other observers worry the shortfall may mark a tipping point as networks lose share to the Internet, cable and other media.”
The writing is on the wall. Traditional mass media is becoming less and less effective. Why? Because decisions are no longer primarily made as a result of advertising. They are made as a result of word of mouth networks. That’s why I continue to work with attorneys to build systems that lead to a consistent stream of referrals.
I had lunch in a little tea house yesterday called Arianna’s and the friend that I was with relayed a story about a previous experience she had with one of the owners at the establishment. It seems that her grandchild had accompanied her to lunch. The child ordered milk with her meal and they were out of milk. So, they sent someone to the store to buy her milk. Now that’s extraordinary customer service and it’s great marketing!
How many times do you think that story will get told? I assure you, the answer is many. Arianna’s is getting talked about because they were perceptive enough to recognize an opportunity to stand out and creatively seize it. The result? Great word of mouth!
Let me ask you something. Do you think anybody is talking about your yellow page ads? I doubt it. When your prospects talk about you they are most likely not talking about your advertising – they are talking about their experience with you.
That’s why it’s so important to create memorable experiences.
So to answer the question we started out with – where have all the viewers gone? They’ve gone to look for authentic and genuine companies that focus on customer service and creating experiences worthy of being talked about in a positive way.
