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	<title>Power Marketing For Attorneys &#187; Culture</title>
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		<title>Powerful Presentation by Tony Hsieh &#8211; CEO of Zappos.com</title>
		<link>http://blog.cindyspeaker.com/archives/114</link>
		<comments>http://blog.cindyspeaker.com/archives/114#comments</comments>
		<pubDate>Tue, 03 Mar 2009 15:00:18 +0000</pubDate>
		<dc:creator>Cindy</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Guru's]]></category>
		<category><![CDATA[zappos]]></category>

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		<description><![CDATA[If you&#8217;d like to see the slideshow of Tony Hsieh&#8217;s recent presentation to a group of Internet Marketers, you can view it below.  To reiterate, Tony is the brilliant CEO of the billion dollar company Zappos.com. Zappos &#8211; Underground 5 &#8211; 2-21-09 View more presentations from zappos. (tags: delivering 5)]]></description>
			<content:encoded><![CDATA[<p>If you&#8217;d like to see the slideshow of Tony Hsieh&#8217;s recent presentation to a group of Internet Marketers, you can view it below.  To reiterate, Tony is the brilliant CEO of the billion dollar company Zappos.com.</p>
<div style="width:425px;text-align:left" id="__ss_1055408"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/zappos/zappos-underground-5-22109?type=presentation" title="Zappos - Underground 5  - 2-21-09">Zappos &#8211; Underground 5  &#8211; 2-21-09</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=ZapposUnderground522109-090221155819-phpapp02&#038;rel=0&#038;stripped_title=zappos-underground-5-22109" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=ZapposUnderground522109-090221155819-phpapp02&#038;rel=0&#038;stripped_title=zappos-underground-5-22109" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object>
<div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/zappos">zappos</a>. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/delivering">delivering</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/5">5</a>)</div>
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		<title>A Lesson on Firm Culture from Zappos.com</title>
		<link>http://blog.cindyspeaker.com/archives/88</link>
		<comments>http://blog.cindyspeaker.com/archives/88#comments</comments>
		<pubDate>Thu, 26 Feb 2009 22:19:58 +0000</pubDate>
		<dc:creator>Cindy</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Customer Service]]></category>

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		<description><![CDATA[Last weekend I was at a conference and one of the speakers was Tony Hsieh, CEO of Zappos.com.  I expected to hear a presentation on Internet marketing.  It was after all an Internet marketing conference.  But what we all heard from Tony was how Zappos.com lives and dies on customer service and firm culture.  One [...]]]></description>
			<content:encoded><![CDATA[<p>Last weekend I was at a conference and one of the speakers was Tony Hsieh, CEO of Zappos.com.  I expected to hear a presentation on Internet marketing.  It was after all an Internet marketing conference.  But what we all heard from Tony was how Zappos.com lives and dies on customer service and firm culture.  One of the really cool things he mentioned is that every year his company creates a &#8220;culture book.&#8221;  And, he told us how we could get a copy of it.   Requesting the copy was one of the first things I did when I returned to the office and today the book arrived.  It&#8217;s brilliant!  It is full of answers given by employees when asked about the firm culture and what it means to them.</p>
<p>If you&#8217;d like to get a closer look at the book, you can watch the video below.  I grabbed a little camcorder to provide some visuals.</p>
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