Last weekend I was at a conference and one of the speakers was Tony Hsieh, CEO of Zappos.com.  I expected to hear a presentation on Internet marketing.  It was after all an Internet marketing conference.  But what we all heard from Tony was how Zappos.com lives and dies on customer service and firm culture.  One of the really cool things he mentioned is that every year his company creates a “culture book.”  And, he told us how we could get a copy of it.   Requesting the copy was one of the first things I did when I returned to the office and today the book arrived.  It’s brilliant!  It is full of answers given by employees when asked about the firm culture and what it means to them.

If you’d like to get a closer look at the book, you can watch the video below.  I grabbed a little camcorder to provide some visuals.