I happen to be from Philadelphia so there is a rather special fondness in my heart for the Wharton School of Business, which is located in our great city!  They recently posted an article and a 12 min audio discussion on the topic “When the Going Gets Tough, the Tough Don’t Skimp On Their Ad Budget.”  You can read and listen to it here:

http://knowledge.wharton.upenn.edu/article.cfm?articleid=2101

My colleague Mark Wahlstrom, over at the Legal Broadcast Network presents his own commentary on this article in the video below: