We Wrote the Book
November 4, 2008 3:07 am Education, MarketingIn early 2008 my clients and I had our usual “New Year” discussions. Part of that was to choose a few large priority projects for the year. One of the projects we talked about was to write a book… Wow! If I had known then what I know now.
In late June we had our first group teleseminar to launch the plan. We decided on a collaborative book on personal injury law and 11 firms determined to co-write the work.
At the end of October the book was finished. The journey did not go quite as planned. (It never does) However, the finished product is something that we all feel very proud of. So to answer the question – how many attorneys does it take to write a book — let’s just say that it took a few more than expected.
