Last month I held a teleseminar for my Inner Circle group of attorneys on the web.  One of the hot topics that we discussed was pay per click advertising.  I believe pay per click can be a very effective strategy when done based on careful research, ongoing testing and tweaking.

Today I want to share a video with you that gives detailed steps for an optimized pay per click campaign.  You will learn how to determine decisions such as:

1. Do I turn off the content network or not?
2. How do I decide how much to bid?
3. What position is best for my ads?
4. Do I use standard delivery or accelerated delivery of my ads?
5. What do I do about ad scheduling?
6. Should I enable position preference?
7. Should I rotate my ads equally?

This video was done by an online marketing organization called Stompernet that I have been involved with and think very highly of.  They are a real quality organization and I think that this video will be valuable to you if you are involved with pay per click advertising or intend to be in the future. 

The meat of the video starts at 8 minutes.   Here is the link:

 http://www.stompernet.net/goingnatural3/vid1_adwords_triangulation_method

Enjoy!