In 2002 I conducted a series of market research studies to determine how auto accident prospects would be most likely to find and choose a law firm.  In this short 2 minute video you will discover the answer to that question in 2002.  In the near future, my team will be conducting this informal research again and I can almost guarantee you that the answers will be quite different.  As a matter of fact, the 2002 most common response is my least favorite advertising strategy for PI attorneys in 2007.Man On The Street Interviews