Designing An Experience Your Clients Will Talk About
March 12, 2008 2:34 pm Social Marketing, Client Advisory Panel, Marketing, Customer ServiceLast week I had the opportunity to travel to Las Vegas to speak to the Network Affiliates Group on the subject of Designing an Experience Your Clients Will Talk About. The conference was held at The Wynn Hotel which is an experience in and of itself. Steve Wynn certainly knows how to build hotels.
In preparation for the presentation I surveyed the group on a number of topics. Here are the key findings:
- 71% indicated that they have 10 or more brand ambassadors for their firm
- 53% categorized their employees as “highly motivated.”
- Only 35% stated that they have “excellent employee morale.”
- 47% believe that their client satisfaction is excellent
- 53% have very low employee turnover - that is lower than 5% turnover
- Only 24% indicated that they believe they have an “excellent system for hiring the right people.”
- I was happy to see that 65% have a right hand marketing person
- 59% conduct client satisfaction surveys
- Only 41% affirmed the fact that 80% of all decisions are made emotionally. Some believed that number to be as low as 20%!
- Only 24% have a system in place to keep staff informed of firm progress, goals, challenges and successes
We had some great discussion and I want to thank Harlan Schillinger, Norty Frickey and Tammy Kehe for inviting me to come. I always walk away having learned far more than I taught.





