I believe that the Internet will continue to change the way we do business.  I don’t think I’d get much of an argument from anybody on that.  However, when I talk with my clients about strategic marketing initiatives that are web based, I often hear something like this “our clients don’t have computers so that probably wouldn’t work for them.”  I hear it less and less, but I still hear it. 

Well, I believe that the scales have tipped the other way and the majority of our clients do have computers.  That is confirmed to me more and more as I watch the email lists of my clients grow and I look at open and click through rates on emails that we send to clients.  I also see and measure pass along on some of the multimedia emails that we send and the opportunity that provides to grow our databases.

 It is such an exciting time to be a marketer.  Social networking, online video, email, podcasts, screencasts, the list is endless.  Are your clients on the web?  Yes they are – in droves.  If you’re not utilizing web based marketing strategies beyond just having a website, I recommend that you research options and make a few of these strategies part of your 2008 marketing program.