My Space allows members to customize their individual profile and in the process they have an opportunity to learn a great deal about their members.  So it just makes sense that in the very near future My Space advertising will be targeted based on the members profiles - just like we saw foreshadowed in the movie Minority Report a few years ago.

In today’s New York Times there was an article entitled “MySpace to Discuss Latest Efforts to Customize Ads for Members.”  According to the article “MySpace, the Web’s largest social network and one of the most trafficked sites on the Internet, says that after experimenting with technology over the last six months it can tailor ads to the personal information that its 110 million active users leave on their profile pages.”

 Currently when I visit My Space I see mass-market pitches for mortgages, online dating, etc.  But, if the future unfolds as anticipated, we may soon be presented with customized pitches during our online experience.  If and when that happens, the response will undoubtedly increase significantly, but the cost of the advertising will be greater as well.  Sounds like a win win to me!