I have to tell you that I am pretty excited about the article I read in the New York Times this morning.  Here is how it starts:

“Some companies pay millions to have their logos on Dale Earnhardt Jr.’s racecar, but others prefer to pay Brian Katz $500 or more a month for space on his Ford Expedition.

Mr. Katz, 32, of Manhattan, is one of the tens of thousands of motorists who have signed up to have their cars and trucks wrapped in advertisements in exchange for a stipend up to $800 a month.

These offers are becoming so popular that car owners have been willing to limit where they shop and abide by a code of conduct while they are behind the wheel.”

Wow!  I think this concept holds some real promise to be developed in conjunction with the “Client Advisory Panels” that I’ve been helping my attorneys put in place.

If you’d like to talk about this, give me a call!

Cindy Speaker, 610-692-3217