Intentional Dreaming
May 15, 2007 3:54 pm Marketing Guru'sLast week I attended a conference in Phoenix and the keynote speaker was Michael Gerber. Michael is the author of the E-Myth Revisited and what he talks about in that book is that we need to create systems for our businesses. His concept is to grow a business as if we plan to franchise it. It’s a great book if you haven’t read it.
But in this post I want to bring you up to speed on his latest endeavor. He calls it “The Dreaming Room.” Michael holds weekend conferences where he works with his attendees to make sure they are dreaming big enough. I have to say that he is full of energy and enthusiasm and truly inspiring even though he is now 70 years old.
Here’s why I wanted to share it. He talked about rekindling that entrepreneurial spirit and embracing the idea of being “stunningly original.” Isn’t that awesome? So often we become complacent in our comfort zones and become employees and worker bees in our own businesses. But that is not where an entreprenuer finds fulfillment.
An entrepreneur is not afraid to live in the unknown. The pain and discontent of not knowing how to do what you feel you want to do is not a bad thing. As a matter of fact, Michael describes it as a gift. He talks about “infinite climbing” and awakening the entrepreneur and creator within you.
I believe that each of us has the potential to go far beyond our comfort zones and as Michael states, doing so requires intentional dreaming. We need to get away from the day to day grind regularly and have time to plan and dream so that we are able to create and innovate.
If you want to learn more about Michael’s new project you can do so by going to: http://www.inthedreamingroom.com/index.html
In the meantime, be sure to set aside time regularly to dream.





