Did you know that cellphone carriers are now mandated by the Federal Communication Commission to provide location information for 911 emergency use?  Many now have G.P.S. chips that can pinpoint the phone’s location to within a few feet.

This is really interesting and lends itself to further discussion.  If “we” have the ability to know where exactly a person is physically located and we combine that with “our” extensive databases that include demographic, psychographic and other data, doesn’t it follow that in the near future “our” ads could be targeted not only in the message but by location?

For instance, if we want to reach potential consumers that were travelling a particular  road during a certain time period when a serious accident occurred, this technology could be even more effective then sending direct mail to accident victims - because most likely it will be far more cost effective and it will be immediate.   

I encourage you to brainstorm the possibilities.  Because of the continuing advancements in technology, we are really only limited by our own imaginations!