I’m sure you’ve heard plenty of buzz about social media. And for many attorneys, it’s not something they want to try. And that’s fine, if you’re finishing out your career and anticipate that your firm will just live off the work that you have generated from TV for a few more years and then close the doors. For some, that makes sense. Let’s face it, many of the powerhouse firms made their money in TV and have a full inventory of cases that will provide a steady stream of income for several more years. If you’re made your fortune and expect to retire in a few years after closing the doors on the business, I don’t see the need to get involved in social media.

However, if you want to sell the business, or create a future for the business, then you better start learning about social media. It’s here to stay and it is the way the world communicates these days. Here are a few great resources to help you get oriented to social media:

Mari Smith is one of my favorite social media guru’s. Start following her and learn all you can from her.
The Social Media Examiner is another great resource. They are also the ones that do the Facebook Success Summit.
I like Don Crowther as well. He is probably the premiere social media guru out there right now.
Paul Colligan is a great resource for understanding how to create a content marketing system.
Mike Koenigs is my favorite guru of all time. I have learned so much from Mike. He is brilliant!

There are plenty of others out there and learning about social media is well worth your time. Remember, the days of paying to play are coming to an end. In today’s world you have to participate to play and to do so you need to spend some time educating yourself and your time to this new topsy turvy landscape.