It’s official. You can now buy TV advertising through the Google Adwords interface. Here’s how it works. There are auctions held everyday after 5 PM PST where spots are auctioned off. When you build a campaign you are basically setting a bid price for those spots and you will not believe the bargains that are available. It is a mere fraction of the cost associated with going the traditional route.

Here are a few examples: A :30 spot on The Biggest Loser this week is going for between $5 and $10.60. Another popular show Wife Swap has spots for $3.83 to $4.50. The Celebrity Apprentice has spots for $3 to $5.50.

I plan to test this platform in the near future and I’ll keep you posted with results. My guess is that it is unsold inventory and they’d rather get something than nothing. This could potentially pose a HUGE opportunity for personal injury attorneys that are or want to advertise on TV.

Here is a very interesting video about this opportunity.