I was speaking to a group a few months back and I remember asking them if they think their clients are talking about their yellow page ads? There were quite a few chuckles.  Why?  Because, it sounds ridiculous.  Let’s face it…nobody is talking about your yellow page ads.  They’re just not memorable and that is not what gets you noticed.  That’s why I continually encourage attorneys to reallocate some of the traditional mass media advertising dollars to technology and relationship driven marketing strategies.One way to get noticed and make an impact is to create a system whereby your team designs memorable client experiences.  In this audio session I will discuss some strategies to help you build that kind of system for your firm.