I was at a conference last week and had the opportunity to meet Mike Vondran of TAG legal marketing.  Mike did a great presentation and I want to share some of the numbers that he gave us.  Mike stated the following:

• 60-70% of new case calls are from women
• 61% of decisions relative to a PI case are made by women
• 25-54 is the average demo with a high school diploma or less.  Blue collar
• Average family PI attorneys service are single wage earner families that make $25-$50k a year
• 54% get their information from TV
• 67% spend less than 2 hours deciding on a lawyer

Mike went on to emphasize the importance of achieving TOMA in your market.  Decisions are made very quickly and the tendency is to go with the first lawyer that comes to mind or is seen during that window wherein the decision is made.

 If you want to reach Mike directly, you can do so at www.taglegalmarketing.com.