I attended a conference about a month ago and heard marketing guru Paul Colligan talk about new media content creation. Tonight I received an email from Paul with a link to the presentation on his YouTube channel. If you have 8 minutes and an interest in better online visibility – this is an excellent presentation. As they say “content is king.” You have to have lots and lots of content flowing in order to continually improve your visibility and positioning. Paul talks about creating the content once and then repurposing it multiple ways to get greater advantage from it.