In September of 2006 I heard about Spotrunner.com and I found it quite interesting.  Spotrunner is a service that provides inexpensive generic TV commercials in a number of categories.  When I first looked at the service, their library of attorney ads was pretty small.  It has since grown significantly.

Recently they have forged a deal with Martindale Hubbell to endeavor to attract attorneys in areas such as family law, criminal, immigration law, etc. to begin to advertise.

Below is some information from their website:

Our company

“Spot Runner is the first Internet-based ad agency that makes it easy and affordable for local businesses to advertise on TV. With Spot Runner’s revolutionary approach, local businesses now have access to television, the most powerful marketing tool available—one that, due to its traditional cost and complexity, was previously out of reach.

Spot Runner offers a complete solution for television advertising—commercial production, media planning and media buying—in a single turn-key, self-service system. The entire process, which traditionally takes months and hundreds of thousands of dollars, now takes just days at a fraction of the cost.”

 On their website the cost of an ad is indicated to be $499 which is obviously attractive.  However, apparently Martindale Hubbell plans to offer “packaged advertising campaigns” that include air time for $10,000 to $50,000.

Intriguing but I believe it is unlikely that Spotrunner will be able to offer the kind of quality production and media buy that Legal Marketing experts such as Network Affiliates, http://www.netaff.com/legal/index.htm and CJ Advertising, http://www.cjadvertising.com/ provide.