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	<title>Power Marketing For Attorneys</title>
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	<link>http://blog.cindyspeaker.com</link>
	<description>Growing Relationships, leveraging technology, building systems</description>
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		<copyright>2006-2007 </copyright>
		<managingEditor>cindy@cindyspeaker.com (Power Marketing For Attorneys)</managingEditor>
		<webMaster>cindy@cindyspeaker.com (Power Marketing For Attorneys)</webMaster>
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		<itunes:summary>Growing Relationships, leveraging technology, building systems</itunes:summary>
		<itunes:author>Power Marketing For Attorneys</itunes:author>
		<itunes:category text="Society &amp; Culture"/>
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			<itunes:name>Power Marketing For Attorneys</itunes:name>
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		<title>Ironman Attorney David Daggett</title>
		<link>http://blog.cindyspeaker.com/archives/42</link>
		<comments>http://blog.cindyspeaker.com/archives/42#comments</comments>
		<pubDate>Sat, 29 Sep 2007 02:02:50 +0000</pubDate>
		<dc:creator>Cindy</dc:creator>
				<category><![CDATA[Screencasts]]></category>

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		<description><![CDATA[NC attorney David Daggett is the Managing Partner of Lewis &#38; Daggett and one of my favorite clients!   http://www.lewisdaggett.com.  I wanted to mention him today  for a number of reasons.  First, because of an upcoming event that David is participating in.  And second, because this guy just gets it.  A few years ago I was at the firm and I [...]]]></description>
			<content:encoded><![CDATA[<p>NC attorney David Daggett is the Managing Partner of Lewis &amp; Daggett and one of my favorite clients!   <a href="http://www.lewisdaggett.com/">http://www.lewisdaggett.com</a>.  I wanted to mention him today  for a number of reasons.  First, because of an upcoming event that David is participating in.  And second, because this guy just gets it.  A few years ago I was at the firm and I met his law partner Mike Lewis and their amazing staff of employees clearly dedicated to customer service and helping people.  The firm tag line is &#8220;A History Of Helping People&#8221; and they really take that seriously.  </p>
<p>David happens to be preparing to compete in his fifth Ironman World Triathlon Championship in Kona, Hawaii later this month.  I was sending a press release out today, relevant to this upcoming event, and in composing that communication I said the following:</p>
<p> &#8221;I work with attorneys throughout the country, and although I don&#8217;t normally send out press releases, I decided to do so because my client Attorney David Daggett is so unique and his story is so inspiring.  David has boundless energy and a large staff of employees that happen to have the best customer service that I&#8217;ve observed in virtually any law firm in the country.  That just doesn&#8217;t happen unless someone at the top is setting a powerful example.  David really does that and I&#8217;d love to see his story of investment in people shared.  His athletics truly are a metaphor for his life and the way he approaches people.&#8221;</p>
<p>The video clip that accompanies this post was shot by a Fox film crew that followed David in his 2006 Ironman World Triathlon Championship.</p>
<p>David, best of luck to you in Hawaii.  We&#8217;ll look forward to hearing how it goes and hopefully seeing some video footage of the events!</p>
<p>If you&#8217;d like to send your well wishes to David, please click on comments just below the title of this post.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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<itunes:duration>2:35</itunes:duration>
		<itunes:subtitle>NC attorney David Daggettnbsp;is the Managing Partner of Lewis #38; Daggett and one of mynbsp;favorite clients!nbsp;nbsp; http://www.lewisdaggett.com.nbsp; Inbsp;wanted to mentionnbsp;him todaynbsp; for a number of ...</itunes:subtitle>
		<itunes:summary>NC attorney David Daggettnbsp;is the Managing Partner of Lewis #38; Daggett and one of mynbsp;favorite clients!nbsp;nbsp; http://www.lewisdaggett.com.nbsp; Inbsp;wanted to mentionnbsp;him todaynbsp; for a number of reasons.nbsp; First, because of an upcoming event that David is participating in.nbsp; And second, because this guy just gets it.nbsp;nbsp;A few years ago I was at the firm and I met his law partner Mike Lewis andnbsp;their amazing staff of employeesnbsp;clearly dedicated to customer service and helping people.nbsp; The firm tag line is "A History Of Helping People" and they really take that seriously.nbsp;nbsp;

David happens to benbsp;preparing to compete in his fifth Ironman World Triathlon Championship in Kona, Hawaiinbsp;later this month.nbsp; I was sending a press release out today, relevant to this upcoming event, and in composing that communication I said the following:

nbsp;"I work with attorneys throughout the country, and although I don't normally send out press releases, I decided to do so because my clientnbsp;Attorney David Daggettnbsp;is so unique and his story is so inspiring.nbsp; David has boundless energy and a large staff of employees that happen to have the best customer service that I've observed in virtually any law firm in the country.nbsp; That just doesn't happen unless someone at the top is setting a powerful example.nbsp; David really does that and I'd love to see his story of investment in people shared.nbsp;nbsp;His athletics truly are a metaphor for his life and the way he approaches people."

The video clip that accompanies this post was shot by a Fox film crew that followed David in his 2006 Ironman World Triathlon Championship.

David, best of luck to you in Hawaii.nbsp; We'll look forward to hearing how it goes and hopefully seeing some video footage of the events!

If you'd like to send your well wishes to David, please click on comments just below the title of this post.</itunes:summary>
		<itunes:keywords>Screencasts</itunes:keywords>
		<itunes:author>cindy@cindyspeaker.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
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		<title>Dynamite Marketing Strategies For The Shoestring Budget</title>
		<link>http://blog.cindyspeaker.com/archives/34</link>
		<comments>http://blog.cindyspeaker.com/archives/34#comments</comments>
		<pubDate>Tue, 11 Sep 2007 20:07:15 +0000</pubDate>
		<dc:creator>Cindy</dc:creator>
				<category><![CDATA[Podcasts]]></category>

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		<description><![CDATA[There are lots of great marketing strategies that can be initiated on a miniscule budget.  In this podcast I share some of those strategies.]]></description>
			<content:encoded><![CDATA[<p>There are lots of great marketing strategies that can be initiated on a miniscule budget.  In this podcast I share some of those strategies.</p>
]]></content:encoded>
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<itunes:duration>16:19</itunes:duration>
		<itunes:subtitle>There are lots of great marketing strategies that can be initiated on a miniscule budget.nbsp; In this podcast I share some of those strategies. </itunes:subtitle>
		<itunes:summary>There are lots of great marketing strategies that can be initiated on a miniscule budget.nbsp; In this podcast I share some of those strategies.</itunes:summary>
		<itunes:keywords>Podcasts</itunes:keywords>
		<itunes:author>cindy@cindyspeaker.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
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		<title>How To Decide Where To Advertise</title>
		<link>http://blog.cindyspeaker.com/archives/36</link>
		<comments>http://blog.cindyspeaker.com/archives/36#comments</comments>
		<pubDate>Fri, 07 Sep 2007 19:18:30 +0000</pubDate>
		<dc:creator>Cindy</dc:creator>
				<category><![CDATA[Podcasts]]></category>

		<guid isPermaLink="false">http://blog.cindyspeaker.com/archives/36</guid>
		<description><![CDATA[I talk to personal injury attorneys everyday and I know that for the most part, they find it difficult to determine the best use of their advertising dollars.  In this podcast, I will address that issue.]]></description>
			<content:encoded><![CDATA[<p>I talk to personal injury attorneys everyday and I know that for the most part, they find it difficult to determine the best use of their advertising dollars.  In this podcast, I will address that issue.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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<itunes:duration>18:03</itunes:duration>
		<itunes:subtitle>I talk to personal injury attorneys everyday and I know that for the most part, they find it difficult to determine the best use of ...</itunes:subtitle>
		<itunes:summary>I talk to personal injury attorneys everyday and I know that for the most part, they find it difficult to determine the best use of their advertising dollars.nbsp; In this podcast, I will address that issue.</itunes:summary>
		<itunes:keywords>Podcasts</itunes:keywords>
		<itunes:author>cindy@cindyspeaker.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Identifying Your #1 Asset</title>
		<link>http://blog.cindyspeaker.com/archives/32</link>
		<comments>http://blog.cindyspeaker.com/archives/32#comments</comments>
		<pubDate>Tue, 04 Sep 2007 02:02:14 +0000</pubDate>
		<dc:creator>Cindy</dc:creator>
				<category><![CDATA[Podcasts]]></category>

		<guid isPermaLink="false">http://blog.cindyspeaker.com/archives/32</guid>
		<description><![CDATA[When I ask this question, I get a variety of answers.  In my mind, the answer is clear.  In this podcast I will share what I believe to be the most valuable asset to your practice.]]></description>
			<content:encoded><![CDATA[<p>When I ask this question, I get a variety of answers.  In my mind, the answer is clear.  In this podcast I will share what I believe to be the most valuable asset to your practice.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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<itunes:duration>16:12</itunes:duration>
		<itunes:subtitle>When I ask this question, I get a variety of answers.nbsp; In my mind, the answer is clear.nbsp; In this podcast I will share what ...</itunes:subtitle>
		<itunes:summary>When I ask this question, I get a variety of answers.nbsp; In my mind, the answer is clear.nbsp; In this podcast I will share what I believe to be the most valuable asset to your practice.</itunes:summary>
		<itunes:keywords>Podcasts</itunes:keywords>
		<itunes:author>cindy@cindyspeaker.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Why Marketing is Vital to your Practice</title>
		<link>http://blog.cindyspeaker.com/archives/30</link>
		<comments>http://blog.cindyspeaker.com/archives/30#comments</comments>
		<pubDate>Sun, 26 Aug 2007 01:54:47 +0000</pubDate>
		<dc:creator>Cindy</dc:creator>
				<category><![CDATA[Podcasts]]></category>

		<guid isPermaLink="false">http://blog.cindyspeaker.com/archives/30</guid>
		<description><![CDATA[In professional services we so often hesitate to actively market what we have to offer.  We prefer the famous path from &#8220;Field of Dreams&#8230; just build it and they will come.&#8221;  Well, in today&#8217;s competitive landscape that is not a realistic plan for longterm profitability.  In today&#8217;s podcast you will learn why marketing is both [...]]]></description>
			<content:encoded><![CDATA[<p>In professional services we so often hesitate to actively market what we have to offer.  We prefer the famous path from &#8220;Field of Dreams&#8230; just build it and they will come.&#8221;  Well, in today&#8217;s competitive landscape that is not a realistic plan for longterm profitability.  In today&#8217;s podcast you will learn why marketing is both vital and essential to your practice.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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<itunes:duration>18:05</itunes:duration>
		<itunes:subtitle>In professional services we so often hesitate to actively market what we have to offer.nbsp; We prefer the famous path from "Field of Dreams... just ...</itunes:subtitle>
		<itunes:summary>In professional services we so often hesitate to actively market what we have to offer.nbsp; We prefer the famous path from "Field of Dreams... just build it and they will come."nbsp; Well, in today's competitive landscape that is not a realistic plan for longterm profitability.nbsp; In today's podcast you will learn why marketing is both vital and essential to your practice.</itunes:summary>
		<itunes:keywords>Podcasts</itunes:keywords>
		<itunes:author>cindy@cindyspeaker.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Designing An Experience Your Clients Will Talk About</title>
		<link>http://blog.cindyspeaker.com/archives/18</link>
		<comments>http://blog.cindyspeaker.com/archives/18#comments</comments>
		<pubDate>Mon, 09 Jul 2007 18:18:23 +0000</pubDate>
		<dc:creator>Cindy</dc:creator>
				<category><![CDATA[Podcasts]]></category>

		<guid isPermaLink="false">http://blog.cindyspeaker.com/?p=18</guid>
		<description><![CDATA[I was speaking to a group a few months back and I remember asking them if they think their clients are talking about their yellow page ads? There were quite a few chuckles.  Why?  Because, it sounds ridiculous.  Let&#8217;s face it&#8230;nobody is talking about your yellow page ads.  They&#8217;re just not memorable and that is not [...]]]></description>
			<content:encoded><![CDATA[<p>I was speaking to a group a few months back and I remember asking them if they think their clients are talking about their yellow page ads? There were quite a few chuckles.  Why?  Because, it sounds ridiculous.  Let&#8217;s face it&#8230;nobody is talking about your yellow page ads.  They&#8217;re just not memorable and that is not what gets you noticed.  That&#8217;s why I continually encourage attorneys to reallocate some of the traditional mass media advertising dollars to technology and relationship driven marketing strategies.One way to get noticed and make an impact is to create a system whereby your team designs memorable client experiences.  In this audio session I will discuss some strategies to help you build that kind of system for your firm.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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<itunes:duration>42:09</itunes:duration>
		<itunes:subtitle>I was speaking to a group a few months back and I remember asking them if they think their clients are talking about their yellow ...</itunes:subtitle>
		<itunes:summary>I was speaking to a group a few months back and I remember asking them if they think their clients are talking about their yellow page ads?nbsp;There were quite a few chuckles. nbsp;Why? nbsp;Because, it sounds ridiculous. nbsp;Let's face it...nobody is talking about your yellow page ads. nbsp;They're just not memorable and that is not what gets you noticed. nbsp;That's why I continually encourage attorneys to reallocate some of the traditional mass media advertising dollars to technology and relationship driven marketing strategies.One way to get noticed and make an impact is to create a system whereby your team designs memorable client experiences. nbsp;In this audio session I will discuss some strategies to help you build that kind of system for your firm.</itunes:summary>
		<itunes:keywords>Podcasts</itunes:keywords>
		<itunes:author>cindy@cindyspeaker.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
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		<title>Man On The Street Interviews</title>
		<link>http://blog.cindyspeaker.com/archives/6</link>
		<comments>http://blog.cindyspeaker.com/archives/6#comments</comments>
		<pubDate>Sun, 15 Apr 2007 14:24:20 +0000</pubDate>
		<dc:creator>Cindy</dc:creator>
				<category><![CDATA[Screencasts]]></category>

		<guid isPermaLink="false">http://blog.cindyspeaker.com/?p=6</guid>
		<description><![CDATA[In 2002 I conducted a series of market research studies to determine how auto accident prospects would be most likely to find and choose a law firm.  In this short 2 minute video you will discover the answer to that question in 2002.  In the near future, my team will be conducting this informal research [...]]]></description>
			<content:encoded><![CDATA[<p><span lang="EN"><font size="3"><font face="Times New Roman"><span lang="EN" style="font-size: 10pt; font-family: Arial">In 2002 I conducted a series of market research studies to determine how auto accident prospects would be most likely to find and choose a law firm.  In this short 2 minute video you will discover the answer to that question in 2002.  In the near future, my team will be conducting this informal research again and I can almost guarantee you that the answers will be quite different.  As a matter of fact, the 2002 most common response is my least favorite advertising strategy for PI attorneys in 2007.</span></font></font></span><span lang="EN"><font size="3"><font face="Times New Roman"><span lang="EN" style="font-size: 10pt; font-family: Arial"></span><span style="font-size: 10pt; font-family: Arial"></span><span lang="EN" style="font-size: 10pt; font-family: Arial"><a href="http://www.cindyspeaker.com/files/screencasts/Man%20on%20the%20Street%202002%20ppt.mov">Man On The Street Interviews</a></span><span style="font-size: 10pt; font-family: Arial"></span></font></font></span></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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<itunes:duration>2:07</itunes:duration>
		<itunes:subtitle>In 2002 I conducted a series of market research studies to determine how auto accident prospects would be most likely to find and choose a ...</itunes:subtitle>
		<itunes:summary>In 2002 I conducted a series of market research studies to determine how auto accident prospects would be most likely to find and choose a law firm.nbsp; In this short 2 minute video you will discover the answer to that question in 2002.nbsp; In the near future, my team will be conducting this informal research again and I can almost guarantee you that the answers will be quite different.nbsp; As a matter of fact, the 2002 most common response is my least favorite advertising strategy for PI attorneys in 2007.Man On The Street Interviews</itunes:summary>
		<itunes:keywords>Screencasts</itunes:keywords>
		<itunes:author>cindy@cindyspeaker.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
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